How can Percus help my company?
Personal data is becoming a key tool in marketing strategies. Customers expect to receive increasingly personalized communications, while their awareness of the privacy of this information is growing.
In this context, customized videos, generated in real time by combining data with creativity, can create a unique and personal connection with the brand.
Audiovisual content allows customers and companies to come together, through information relevant to their needs, desires or opportunities. The more personalized the call to action, the more likely the user will react positively.
In Latin America, video is becoming the primary form of communication with the client, replacing the traditional PDF or text. This is explained by the advantages offered by this type of content, which include:
They grabs people’s attention.
Allows interaction with viewers
Generate more traffic to your website
They are memorable and improve brand positioning
They help increase purchase intention*
*(5 Reasons Why Video Is More Effective than Text – by James Ritchie)
Beyond the benefit that videos generate in customer loyalty, you must consider the impact on the company’s results and the return on your investment (ROI).
What financial return do I get from a personalized video?
According to studies conducted from 2015 to the present, there has been an increase in the number of people who claim that the use of videos generates a positive ROI.*
These are some of the statistics obtained in relation to the use of video and how it positively affects business results.
51% of marketers worldwide name video as the type of content with the best ROI.
84% of marketers say video has helped them generate leads.
87% of video marketers report that video gives them a positive ROI.
It’s been proven that videos increase conversions and sales, but it’s often difficult for companies to measure these results in a tangible way.
The IndiVideo technology implemented by Percus allows, through its reporting system, to measure the ROI associated with each personalized video project.
Example ROI dashboard view
Through these reports, we noted that there was an excellent response from users to personalized video projects. Here are some of the results got by organizations using IndiVideo to date:
Customer Acquisition and Retention ROI
These numbers have been achieved considering three key elements:
Volume. Big companies with a huge number of customers consistently get excellent returns on their investment in a short period of time. For hundreds of thousands or millions of users, we recommend campaigns that reach most of them, ideally on a regular basis (account statements, invoices, offers).
Focus. Every customized video project must have a clear objective. The more precise the context, the better the user’s acceptance and response. It is key to direct the information to provoke a reaction in the user and invite them to take action immediately.
Optimization. Every company and use case is unique. A constant review of the response generated by users will allow you to adapt your communication to improve results. By monitoring each campaign from the beginning, you will identify points of improvement to make your strategy more effective.
At Percus, we walk with you in every moment, monitoring ongoing undertakings and providing you with best practices and optimization suggestions. Our service will allow you to implement highly effective personalized videos, with the best technology and a team of experts to advise you at every step.
Incorporate personalized video as a marketing strategy in your organization and change the way you communicate with your audience. Generate a close and differentiating digital contact with your users.
