What are the use cases for customized videos?
Personalized videos help organizations communicate with their end users at different stages of the customer journey. Defining a clear objective will make it easier to identify the use case for which the personalized video will be implemented.
In the following table we share some use cases that Percus has developed with companies from different industries:
If a company is looking to attract new customers or introduce existing customers to a new product, a customized video will describe the product’s features, characteristics and attributes in a clear and simple way, incorporating information from each user.
On the other hand, for customer retention or loyalty, personalized videos allow the sending of recurring or periodic information, such as account statements, invoices or reports. A personalized experience based on a service will allow generating greater commitment and satisfaction in users.
At Percus we help organizations build a personalized experience that connects emotionally with each end user.
How do I submit customized videos?
The audiovisual content created by Percus can be shared through different media. Email is one of the most commonly used channels for sending personalized videos on a large scale. They can also be sent via SMS messages, WhatsApp or even through QR codes.
They can be used for abandoned cart recovery, offers, or account statement sending. Including audiovisual and personalized content in email campaigns will generate more interest in the end user, which will be reflected in increased opening rates and CTR.
It is also possible to incorporate a personalized video on a website, to explain the simulation of a product. This allows the incorporation of target websites to which users can be directed, including a video to accompany the consumer throughout the entire sales cycle, providing them with a close experience and relevant information for decision-making.
How do I submit customized videos?
Now, you know the main scenarios in which a personalized video can help you achieve your goals—and how you can share it with your audience.
Today, more than ever, we need to connect with our users. Make them feel part of our company and show them that each one of them is important to us. By incorporating customized videos, you can create special moments, making each client the protagonist of their story.
