In business, as in interpersonal relationships, there is love at first sight. But there is also more than one disappointment, especially after the first exchange of communication.

Being a corporate host is an art, and the first impression is the welcome given to customers. In that initial interaction, you have the audience’s full attention, and it is vital to take advantage of it in an effective and motivating way; reinforcing the positive purchasing experience for the new user, clarifying their doubts and generating credibility regarding the future relationship with the company.

We know how difficult it is to attract new customers, and the investment required to achieve each conversion. Once a person becomes a user of our product or service, they begin a relationship that we hope will grow and last over time. Therefore, it is key to generate a first experience that reaffirms their decision and transforms them into an ambassador for our brand.

Unfortunately, many companies neglect this key moment and the first communication only occurs during the billing or collection process. This wastes the unique opportunity to welcome your customer and convey, from day one, how valuable they are to the company.

There are many organizations that, even today, continue to send messages with static greetings and, sometimes, just an attached document (pdf) with information about the product or service. Typically, the client does not check the file, since it does not capture their attention.

This is why organizations seeking to make a real difference from their competitors must go one step further. To do so, they need to offer an interactive format that is easy to consume and generates an emotional impact during the onboarding process.

Adaptation is a challenge for companies, and it is necessary to recognize that presentations can be improved, that communication channels have expanded, that customers are digitally more autonomous in their online purchases and that we must meet their growing expectations. For this reason, customized video is the perfect way to welcome customers: in less than 90 seconds you can demonstrate their importance to the company and remind them of the excellent decision they have made in choosing us.

The incorporation of the audiovisual resource, in addition to encouraging consumer interaction with the website, allows us to explain the advantages of the service or product through a brief story, including all the relevant information that we wish to highlight through a fluid and simple message, exposing the advantages and benefits offered, but without overwhelming the new customer.

Today, it is possible to captivate demanding users through a pleasant welcome, presented in an original and attractive format; which shows them that we are what they were really looking for and invites them to establish more direct contact. The audiovisual media is ideal for this; it will show the entire personality of the brand, using multiple senses and increasing interest in building a relationship for the future.

Engaging customers with a “first impression” that seduces them to move on to other phases of interaction, purchase, loyalty and recommendation is an invaluable opportunity. And personalized video is a proven path to success.