The Success of Personalized Videos in the Pension Industry
Pension administrators companies play a fundamental role in promoting the financial health of millions of people in Latin America after their retirement. Percus’ customized video service has allowed them to approach their clients in a digital and interactive way, generating better understanding of the pension system and increasing savings for their retirement.
Nowadays, pension administrators companies need to strengthen their relationship with their members, evolving the presentation of their products and providing clarity in the given of information to their members.
The pandemic period rushed the consumption of online content, and with it the decision-making of companies to accelerate the introduction of interactive experiences in their campaigns to highlight products/services and generate greater commercial impact.
The service offered by Percus, linking companies and customers through dynamic personalized videos, has been effective and beneficial in many aspects.
Several companies in the pension industry have seen a positive impact on their business thanks to the implementation of personalized video communications. This communication has allowed them, among other things:
- Provide guidance in savings decision-making through voluntary pension savings
- Send monthly pension account statements to its members, reflecting in a simple way how their pension savings are performing in terms of contributions and returns
- Communicate to each segment the benefits they qualify for, given their stage of life, and how to proceed to improve their pensions
Among the companies that have experienced the benefits provided by Percus over the last year is Porvenir, the largest Pension and Severance Fund Administrator in Colombia, with more than 13 million clients. Starting in April 2021, Porvenir will provide its affiliates with a quarterly video summary of their Quarterly Statement.
With this project, Porvenir strengthened the connection with its members, making a real contribution to its financial education strategy. For the first time, the company can see how many members consume the information provided, play the video, are interested in the content received and to what extent. The customized video was established as an important communication tool with its members and was recognized with the IndiVideo Most Engaging Video 2021 award. More than 80% of Porvenir’s clients stated that the information provided in the video was very clear and very useful for them.
AFP PlanVital, a Chilean company and part of the Generali Group, also got a successful result. PlanVital achieved a high number of views of its Monthly Digital booklet in video, available to its clients in Spanish and Creole. This communication continues to generate a significant number of interactions month after month and was recognized as the most viewed video on the IndiVideo platform during 2021 through the Most Videos Watched by Customers award.
Another important player in the pension sector in Chile, AFP Habitat, has been using Percus technology since 2018 to inform its clients on a monthly basis about the status of their pension savings. Over the years, Habitat has achieved numerous awards, including the “Best Financial Services Online Video” at the Internet Advertising Competition Awards 2019, the award for the winning solution at the Digital Bank Santiago 2019 and the IndiVideo Best Use of Personalization 2021 award. Additionally, there was a significant increase in the opening of voluntary savings accounts and managed balances for clients.
These are just some examples of the benefits that Latin American pension administrators’ companies have obtained thanks to the services implemented by Percus. This positive impact shows that these initiatives contribute to generating better financial health for their members.
